Insights


Affinity Diagram

Empathy map
I transferred the data collected and I build an affinity diagram to cluster my findings by patterns and relations.

I also developed an empathy map to synthesise rational and sentimental aspects of my users through their situation, acts, feelings and emotions. It helped me better understand my users, their perspectives, and their behaviours.
Main problems when working from home are:

  • Time managing problems
  • People would like to have a routine, but have problems following it
  • Loneliness
  • Get distracted easily (mainly by social media and home duties)