Ideation


After the survey, the scope was still so broad. We pivoted our process and came up with three different features on paper prototypes to tackle more contextual based interviews.

Instatinder. This option used Tinder left/right swipe to poll for a picture. Here we were wondering where it would be more effective: in the feed or on stories.


Facepoll. We were inspired by Facebook polls and added them into the feed so people could vote and make a more active feed in Instagram. We believed the feed needed more interaction.